Posts

The Social Chicken by Paige Anderson

Image
                                    Photo by Alex P: https://www.pexels.com/photo/person-feeding-white-chicken-outdoor-375510/  Near me is a chicken restaurant that has been open for over two decades. It is a beloved part of my community. It is the most popular restaurant in my town, and it has won many rewards for having such amazing chicken.   Aging Through the Decades The Chicken Restaurant opened its doors in 1998. At the time, The Chicken Restaurant was very trendy when it first opened. Inside the restaurant, you would find the latest versions of cash registers and computers. However, many things have changed over the years. Trends have changed and technology has seen many advancements. Despite this, the Chicken Restaurant has never changed. The decor still looks the same as the day they opened and the technology has never been updated. However, they have plans in place to bring...

The Power of Influencer Marketing: How Brands can Utilize Social Media Influencers

Image
Written By: Paige Anderson                                        Photo by Cottonbro Studio https://www.pexels.com/photo/person-holding-black-android-smartphone-5081930/  Influencer marketing has become a powerful tool for brands that are looking to connect with their target audience. Social media Influencers have built trust and credibility with their followers. Brands that partner with influencers can use this trust and credibility to amplify their message in ways that traditional advertising cannot. This blog covers influencer marketing, its benefits, and how brands can effectively utilize this strategy.  What is Influencer Marketing Influencer marketing is collaborating with social media users who have a large online following and a significant influence over their followers' purchasing decisions. These influencers can be celebrities, industry expert...